Here is the full ingredients list from the Tom Ford website:ĪCTIVE INGREDIENTS: ENSULIZOLE 2.7%, OCTINOXATE 6.7%, OCTISALATE 4.5%, ZINC OXIDE 3.8% Just be wary of possible flashback from flash photography however, I haven't seemed to run into this issue with modern foundation formulations like this one. I suppose if you're feeling particularly lazy or you forget your SPF, you will be covered by applying this foundation. I personally prefer foundations without SPF because, like most people, I use a separate SPF regardless. This foundation also contains SPF 50, which is very high for a foundation. I feel that they think we will be impressed with these "statistics" when they mean nothing! I really don't appreciate being treated like a fool! In this day and age, when consumers are educating themselves thoroughly before purchasing high ticket products, I feel that this marketing tactic is extremely foolish and embarrassing for such a big brand to partake in. I feel that they are marketing to their consumers like they are stupid and won't notice these bullshit claims. To me, this is a HUGE MARKETING FAIL! This coming from both a consumer standpoint and my professional opinion, as someone who works in that industry. These statistics aren't anything revolutionary, they don't encourage me to buy the foundation, and they make me extremely skeptical about the quality of this foundation. If they had actual legitimate claims about the foundation "improving skin" or "after one week, people noticed their skin was smoother and more supple", I would care about the statistics. These statistics prove the foundation isn't an actual "special formulation" because these are just made up some inflated statistics about nothing. The formula features hyaluronic acid, which has been proven to moisturize, plump, and give skin that ultra-hydrated, dewy look.Then they go on to say that AFTER ONE WEEK people noticed the breathable coverage and lightweight texture of the skin?! IT TAKES SOMEONE ONE WEEK to notice this?!!! If you don't notice the texture and the way a foundation feels on your skin immediately after application, I think you have some big problems. According to a press release from the brand, it's designed to "enhance your natural features through the use of light and symmetry" while simultaneously offering major skin benefits. Tom Ford debuted the new Shade and Illuminate Soft Radiance Foundation at its Autumn/Winter 2020 runway show earlier this month. It won't be any surprise when the new addition to its cosmetics range accumulates a cult-like following just the same. Long enough for its signature Traceless Perfecting Foundation, which comes in a cream and a stick, to rack up quite the fan club, that is. The chic fashion brand has been playing in the beauty game for a long while now. It seems like a lot to ask for, sure, but Tom Ford's new Shade and Illuminate Soft Radiance Foundation is up to the challenge. Promising to make people look good is no longer enough of a selling point products should also be doing double duty to moisturize, protect from the sun, and plump, at the very least, using natural ingredients to do so. Chalk it up to the ultra-trendy "clean beauty" movement - however polarizing it may be - but makeup is looking more like skin care by the day.
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